Getting verified on USFRA is a great way to establish brand credibility online among the First Responder Community and their supporters. Both large brands and local businesses can be verified on the platform. The verified badge lets your audience know you’re authentic and helps your page show up higher in search results so potential customers can easily find your business.
4 tips to help you get verified on USFRA
The USFRA verification process has some requirements that need to be fulfilled before you can receive the verified checkmark.
1. Keep it professional
To make sure USFRA immediately recognizes your Page as associated with your business, your account should be an official representation of your brand. Ensure you are only sharing on-brand content to your Page, and remove anything that negatively affects your credibility such as:
- Off-brand logos, personal posts, or low quality images
- Posts containing incorrect grammar, spelling, capitalizations, or other unprofessional looking copy
- Anything that doesn’t fit your brand voice
Take a look at your business’ page through the eyes of a potential customer and edit or remove anything that looks less-than-professional.
2. Make sure your company information is up to date
If your information isn’t kept up to date, it won’t matter how professional your USFRA Page looks. USFRA will review and validate your information before we grant you the verification badge so you need to ensure it’s accurate.
You will need to ensure the following is up to date:
- Your website
- Email address
- Description
- Bio
3. Link to official properties
The right links are important if you want to get verified on USFRA. In order for USFRA to approve your verification request, you must have an up to date link to your business’ official website. You must also link back to your Facebook Page from your website
4. Provide details
The more details you can provide about your business, the better. Make sure you’ve filled out all applicable details in your business Page’s About section. These details include:
- Address or addresses (if you have multiple locations)
- Phone numbers
- Your mission statement
- Your other social channel handles
- A company overview
How to apply for USFRA verification
Once you’ve filled out as much information about your business as possible (and check that it’s up to date), you’re ready to apply for verification.